Moffitt Services

May 2025
Moffitt Lubricants Case Study
Location:
Cypress, TX
Type:
Fuel & Lubricant Delivery
Fleet size:
105

How Moffitt Services Slashed Legal Risk + Improved Insurability with Unique AI-Powered Coaching Automations


After internal concerns about risk exposure surfaced, Moffitt Services acted to proactively strengthen their safety enforcement. Within one week of implementing
.SFTY, they achieved 100% coaching compliance, improved their risk profile for insurance, and transformed their legal defense strategy. Here’s how.

How Moffitt Services:

Objective

Moffitt Services needed a way to protect the company from legal fallout after on-road incidents. They were already using dashcams, but lacked a consistent, documented coaching process. Their goal: prove to lawyers, courts, and insurers that they actively enforce safety policies and track driver coaching processes. They chose .SFTY—an AI-powered driver coaching platform that integrates with dashcams to automate and track safety compliance.
Moffitt Services

The High Cost of Manual Processes:

❌ Legal Exposure:
Inconsistency of coaching weakened their legal position around any collisions, leaving potential for gaps in safety policy enforcement.
❌ Strained Resources:
Managers lost hours each week to manual driver event review, sacrificing time they could have used for coaching conversations with drivers, and other critical safety tasks.
Missed Opportunities:
Many driver events were not utilized in a timely manner, due to the volume of events, creating missed opportunities for coaching, or positive reinforcement.
The High Cost of Manual Process

Why Manual Coaching Wasn’t Enough

Coaching Icon

Coaching wasn’t as consistent and trackable as possible.

Limited Time Icon

Managers lacked bandwidth to keep up with events.

Legal Risk Icon

Coaching gaps and inconsistencies left room for legal risk.

Dashcam Icon

Dashcam data was available but couldn't be fully leveraged.


Results

Before .SFTY
After .SFTY
Manual coaching with limited consistency
100% consistency of coaching day-to-day
Gaps in coaching coverage of driver events
Bullet-proof coaching history for ALL coachable events
Some safety management remained reactive
Safety management became more proactive
0% → 100% Coaching Compliance Drivers completed training before their next shift—no exceptions.
⚖️Court-Ready Documentation Every coaching session is automatically logged and available for legal defense.
📈Safety Score Jump Safety scores improved from 41 to 91 in the pilot group.
⏱️Manager Time Saved Hours of manual review and follow-up are eliminated weekly.
👍Minimal Driver Pushback
Coaching was short, targeted, and easily accessible via mobile.

Driver Response

There was little pushback. Coaching is short, targeted, and happens before the next shift. Drivers complete it on their phones.

“We just said, ‘Hey, you're gonna do your coaching first thing tomorrow morning when you clock in,’ and everyone did it. We had 100% compliance within a week. No complaints.”
— Moffitt safety lead
According to the team, “It just works.”


Implementation

Integration Highlights

🔌 Plug-and-play: Connected to Samsara in <5 minutes
🔒 Zero IT overhead: No tickets, no downtime
⚙️ Automated workflows: Set-and-forget coaching escalations

Lessons Learned

  • Legal defensibility starts with documentation
  • Automation ensures no event is missed
  • Coaching must be lightweight and consistent to succeed
Highlights Visual

Recommendation

.SFTY is a powerful solution for fleets with legal exposure, safety coaching challenges, or staff bandwidth issues. By automating fleet safety coaching and dashcam event review, .SFTY helps companies reduce risk, improve compliance, and protect themselves in court.

Try .SFTY Risk-Free:

  • Reduce your legal exposure within 7 days
  • Deliver 100% coaching compliance
  • Provide court-admissible documentation
Get Your Custom Risk Assessment

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